This workshop will cover how to set-up and optimize your Google My Business listing to show up in Google’s local 3-pack and leverage AdWords (now called Google Ads) geo-targeting feature to create low-cost high-ROI advertising campaigns. You will learn:
• how to set-up, optimize, and verify your Google Business listing
• how to geo-tag your images for better search results
• how to clean up inconsistencies in directory listings you might not even know are hurting you
• how to set-up an inexpensive and highly targeted Google Ad campaign
Instructor Ann Grace, principal consultant at Clear Lake Marketing, has been helping businesses grow through strategy-based marketing solutions for 20 years. She lives in San Anselmo, holds an MBA from Columbia, and has worked in the hospitality, healthcare, consulting, technology, media industries.